Mission Hall Creative
Case Study
A J Park
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The Client
New Zealand’s acknowledged leader in intellectual property law A J Park has been protecting IP across the board – nationally and globally – since 1891. Our relationship began in 1999 when we were employed to help with their re-brand by their head office in Wellington.
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The Challenge
Like the ever-changing world of intellectual property, A J Park’s needs are constantly evolving and what they offer clients is always new and exciting. A J Park’s key asset is their staff and their knowledge. They want to convey to potential clients their accessibility and lack of legalese with an emphasis on ‘plain English’.
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The Solution
We helped them spread the word by progressing the look and feel of their brand and advertising, and seamlessly aligning it with their new messages, to highlight A J Park’s point of difference in this highly competitive field.
We designed a powerful and intuitive new website, highlighting what A J Park provides, the types of businesses they represent, directing visitors to the right information quickly and easily, and linking them to specific staff members who can help them with their queries. The new look is strong, contemporary, and photographic, the new selling proposition is ‘A J Park – the clear leaders in IP’.
“Mission Hall helped us through a number of challenging scenarios surrounding our brand. Our field is one of constant flux and we must take up the mantle of change and innovation while retaining the essence of stability and the ability to provide our clients with the right advice. It is a credit to Mission Hall’s talent and professionalism that we continue to look forward to collaborating with them in the future.”
John Lamb, Chief Executive, A J Park