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A J Park
A J Park, intellectual property law experts, engaged us to redevelop their aging website. The original site was sorely out of date and provided visitors with more dead ends than answers, creating extra work for A J Park staff trying to help out potential clients.
We designed a powerful new site, in conjunction with web development partners Boost New Media, which effectively solved the information architecture problems A J Park was facing. The solution involved channelling visitors to the right information easily and intuitively, and directing them to specific staff members within A J Park who could help them with their queries. Research into the most frequently visited pages and links, influenced the new layout and helped streamline the information hierarchy to ensure ease of use.
The new site also enhanced the A J Park brand, creating a more modern look within an up-to-date layout. The design has given the site character and creates an insight into the company for visitors, including what they do and who they represent.
