Safe City campaign
Safe design. Whatever you’re up to!
Wellington has just been designated the 100th city to achieve a Safe Community status from the World Health Organization (WHO). It’s one of only three capital cities throughout the world to be awarded this status.
To celebrate, Wellington City Council asked us to come up with a brand and an advertising campaign to let people in and around the city know.
Safe City campaign
You’ll see the symbol for SAFE CITY in all sorts of places as it becomes integral to Wellington life – a reminder to work, live and play safely.
The campaign launched on Wednesday 14 June with a celebration at Capital E. In case you missed it, here’s some of our work.
Keep an eye out for more in the future but please, remember to watch your step.
Safe City campaign
