Tohu Wines brand and packaging development
Brand identity | Packaging | Advertising | Signage
The world’s first Maori owned wine company, Tohu has a unique brand positioning and strong point of difference. The brand story is encapsulated in the company’s by-line “Our gift from the land – ngā hua a te whenua.” Through our research of the Tohu identity and the previous visual components, we believed that the kowhaiwhai pattern held great promise and potential for development. Elegant, yet simple it could be portrayed in a refined and contemporary manner important for a highly competitive market. It linked well with the meaning of ‘Tohu’, had cultural significance to Tohu and would be an iconic mark for the future, helping to open new markets and attract more desirable distribution partners.
“Tohu underwent a major rebranding exercise; redeveloping the packaging and branding for our wines, website, marketing tools and stationery. Working with Mission Hall on this project was a fantastic experience. The creativity, attention to detail and account management was outstanding. We have subsequently received brilliant feedback from customers, trade, industry colleagues and distributors. We know how important a professional brand is to a business and we are thrilled with the results – a huge thank you to the team at Mission Hall.”
Jolene De Fazio, Marketing Manager, Tohu Wines
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