White Ribbon

Brand identity | Stationery | Signage | Vehicle Signage

Building on the success of previous campaigns aimed at engagement and community participation we’ve created an enduring brand and message that family violence (or any violence) is not acceptable in our society. The advertising objectives include inspiring a movement using the ribbon as a symbol of commitment and social change. The campaign must be integrated and connect emotionally with audiences and stakeholders. We developed media campaign to run nationally. The imagery uses strong, heroic portraits of men who are already White Ribbon ambassadors. They come from very different backgrounds in order to appeal to the diverse audiences – the idea being that violence occurs across the society.

We developed the line ARE YOU MAN ENOUGH TO STOP VIOLENCE TOWARDS WOMEN? Supported by ACT, JOIN, DONATE to engage participation and provide a call to action. We enabled the creative to be used seamlessly and cost-effectively across multiple platforms such as adshels, posters, websites and Social media / Facebook. We also updated our successful White Ribbon Ride poster annually for motorcycle groups – whose routes span New Zealand from Bream Bay to Bluff.

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