The Families Commission provides a voice for New Zealand families and whānau. They speak out for all families to promote a better understanding of family issues and needs among government agencies and the wider community.
To create and launch a unique brand that would stand out amongst ‘like’ organisations and be non-bureaucratic, positive, approachable and inclusive of different cultures, ethnicities, abilities and family types.
A strong, graphic, visual identity and highlighted with a unique photographic style combined with illustration. We developed the line ‘Giving New Zealand Families a Voice.’ The brand was launched nationally with an awareness campaign that included a television commercial with 2D animation, radio, posters and an original song composed and written by Charlotte Yates.
“Mission Hall is instrumental in helping the Commission achieve a strong brand portfolio that is attractive, professional and visually links all of the Commission’s publications and advertising material. The combination of delivery of key creative concepts to deadline and budget, whilst always ensuring the integrity of the Commission’s brand, is highly valued”.
Paul Curry, CEO, Families Commission