Workbridge brand identity development

Brand identity | Stationery | Signage | Vehicle Signage | Brand Guidelines

Workbridge is a specialist employment service that works with people with all types of disability, injury or illness. Mission Hall was approached to develop a new brand which would be applied to environmental signage, vehicles, printed collateral and communications. A bridge has very positive meanings for linking employment and people to jobs. The three aches of the logo represent the relationship between the three parties; Client, candidate and Workbridge. Our approach to a fresh identity utilises this motif as a clear, memorable mark that will ensure brand recognition. The positive new proposition line further strengthens and highlights Workbridge’s importance and contribution.